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Magic 105.4 FM is an adult contemporary Independent Local Radio and national radio station based in London owned by Bauer Radio. Magic 105.4 FM forms part of Bauer's National portfolio of radio brands. As well as being carried on FM and DAB in London it is carried nationally on DAB, as well as online and on digital television. ==History== In 1998, Melody FM was purchased by media group Emap from Hanson plc; the Magic brand replaced that of Melody's in December of that year. On rebranding Melody FM, Emap introduced automation to the station for the first time - weekday afternoons were split with a 'non-stop music hour', first sponsored by the now defunct energy company ''Calortex'', and later by the Emap-owned ''Red'' magazine. Magic was criticised for automating a further eleven hours of its daily output (7pm-6am) given the reach and size of the station. In an attempt to cut costs, Magic began networking its mid-morning show, hosted by Richard Skinner, and automated overnight output with the eight other Magic Radio stations in the North of England in January 2002. Audience figures fell on all nine stations in the twelve months that followed, some arguing a lack of local content had driven listeners to tune away. Networking was ended in January 2003, although the eight 'northern' Magic stations continued to share a mid-morning show, hosted by Mark Thorburn, and have now been networked again, with the exception of local breakfast shows, following a repositioning of the northern Magic group in mid-2006. The end of networking heralded a programming shift; Magic adopting its 'more music, less talk' ethos. Former Capital FM head and radio consultant Richard Park was brought in to increase the station's audience share. In September 2003, Magic saw its first major revamp: live programming replaced automated output in the evening, and Independent Radio News-employed staff manned the station's daytime news output, removing shared presenting/newsreading responsibilities, a legacy from Magic's predecessor, Melody FM. Recent years have seen a reliance on weekend celebrity-hosted content and large cash prizes to entice listeners - the award of £110,600 to Nicola Diss, the winner of the popular ''Magic Mystery Voices'' contest on 12 January 2006 was the largest cash prize given away on UK radio since 1999, a sum surpassed just a few months later by the prize collected by listener Dawn Muggleton in the ''Smooth Secret Song'' competition on London rival 102.2 Smooth FM, scooping £118,454 on 19 April 2006. However, Magic regained the honour on 30 March 2007 with listener Maria Crosskey winning £168,600 in a six-month-long ''Mystery Voices'' contest, although she was later disqualified (see 'Mystery Voices' below). In 2008, Emap sold its radio stations, including Magic, to Bauer Media Group. On 12 May 2011 it was announced 95.8 Capital FM remained the most listened-to commercial radio station in London, on both share and reach, beating rival Magic 105.4.〔(GLOBAL: Capital FM back at #1 ) Radio Today, 12 May 2011〕 However, on 4 August 2011 it was announced rival Magic 105.4 had overtaken the position.〔(GLOBAL: Capital slips down to number 2 ) Radio Today, 4 August 2011〕 Magic, along with urban-music station Kiss broadcast from Bauer Radio's headquarters in Golden Square. They had broadcast from studios in Winsley Street (Mappin House) until September 2014. The eight other stations in the Magic Radio network spanning the North of England operate a music policy and presentation style considered more upbeat and personality-based than their London counterpart. There is also a complementary music television channel available on the Sky and Virgin Media digital TV platforms in the UK. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Magic 105.4 FM」の詳細全文を読む スポンサード リンク
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